Best Techniques for Mobile SEO | Next Earning

Concept of Mobile SEO

These days mobile users are rapidly increasing and users accessing the web via mobiles are also increasing rapidly. It's the technological external environment for webmasters and bloggers that threats them. To further run the business, they have to overcome the threats, they should be dynamic; should be able to change with the changing technology.

Best techniques for mobile seo

Mobile SEO is the process which ensures that websites look suitable in every screen sizes especially small screen sizes i.e. mobiles. The design which looks suitable for desktop screen does not look perfect in mobile screens. This doesn't leave a good impression over users. So, to make a site user friendly and to get good user experience, mobile version of a site is needed. Thus, the process of designing mobile-friendly site is called Mobile SEO.

Mobile sites should be perfect in each devices, should take less time and bandwidth to load on mobile network. Such mobile friendly designs give good user experience which leaves after positive result in search engine ranking. Mobile friendly sites navigate easily with the finger on small screens meanwhile links and buttons also get easily clicked with the finger. In such sites, no need to zoom and pinch to look after any text and object in the site. Similarly, the images should be easy to understand and should look perfect in the certain period and text should be clear and easy to read. Mobile SEO covers the design of site, loading speed of page, layout of the site, etc to make user friendly.
As majority of the visitors come from mobile device, mobile search engine optimization (i.e. mobile SEO) shouldn’t be neglected at any cost. There are some simple and important techniques to make a site mobile-friendly. Let’s go through them briefly:

Make your site responsive design

1. Responsive design

Responsiveness of a site is the most important factor for mobile SEO. Responsive design is the simplest mobile configuration. Implementation of responsive design is an easy way to make mobile friendly websites. The responsive web design is displayed depending on the size of the screen of devices. The URL of the website is same for any devices, and the served HTML is also same for all devices.

2. Dynamic Serving

You can use a dynamic serving site which serves different HTML and the URL is same. It will be easy for you for internal linking and back-linking meanwhile you can target keywords for mobile specifically too. But, this process will make your site slow.

3. Separate mobile site

You can make a separate design for mobile device and present in separate URLs for mobile users and desktop users. In doing this you’ll be able to create separate content and specific target keywords for a mobile site. This idea is suitable if you want to show different designs for different devices but you have to update them separately. If the desktop site is shown as, the mobile site will be like in this case.

Add mobile friendly label

Sites that have mobile-friendly label are more likely to achieve good result in SERP.

1. Add Meta Viewport Tag

Meta viewport tag helps to structure HTML in such a way, the content will present in fitting way in different sized devices so that the users shouldn’t zoom and pinch the screen to read the text and understand which will help you to achieve better user experience.

2. Allow page resources & avoid flash

For mobile SEO, allow crawl page resources like CSS, JavaScript, etc i.e. don’t block them with robot.txt file. While, you’ve to avoid flash as they cannot be loaded in mini browser. And google recommends to use HTML5 instead.

3. Remove broken links

In mobile site, linking can be a challenge. So, be careful when you while putting on links they may be internal and external. Broken links leaves after a bad effect to the SEO, so keep checking in regular time and avoid such broken links.

4. Care about page speed

Page speed is one of the important factors for the search engine ranking of a site. In comparison to desktop site, page speed is more important in mobile sites. People have usually no habit of waiting for long time and certainly fast speed sites gain better user experience which directly impacts to the search engine ranking of a site. So, avoid unnecessary scripts and make your site’s loading as short as you can.

Optimize titles, URLs, images

If you run a different design of site for mobile i.e. mobile site, you have to optimize the factors optimized in the desktop versions too. They are equally important for mobile SEO. So, optimize your posts’ titles, URLs, anchor text, images with alt and title tag, etc.

Specify mobile keywords and meta-descriptions

Do research for keywords for mobile devices separately so that they’ll be targeted to mobile devices with better functioning. Think yourself as a mobile user and think about how you want a site to be displayed whenever you are surfing the internet. And determine what should you do, how should you explore to the visitors and try as much as you can to get good impressions from your visitors.
This is how I talked about How to optimize site for mobile device or simply how to do mobile SEO. These were the best techniques for mobile SEO which would help to obtain better user experience.

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I tried my best to make my readers clear about the mobile SEO and best ways to do mobile SEO. I hope this article was helpful for you. Comment below for any queries or suggestions.

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Pacific Prakash Regmi

{picture#} Pacific is Android Developer at Sirseni Technology and author of Viralandroid. {facebook#} {twitter#} {google#}

Pratikshya Regmi

{picture#} Pratikshya is wordpress developer and creative writer. She is also senior editor for Next Earning. {twitter#} {google#}
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