How To Optimize URL For SEO? | Next Earning

URL stands for Uniform Resource Locator which is human readable web address. Formerly, computers would communicate with servers by the means of IP address containing numbers. But, in the modern era, URLs are used for the communication of computer and servers and URLs specify the location of files in the website and identify the file structure on websites. A URL holds lots of information of the web page more than the web page's location from which search engines can understand the content of the page.

URL Optimization

URL of a web page plays an important role in the search engine optimization (SEO) of a site. So, URL optimization is taken as important factor for perfect SEO. There are many small and small factors that can make a URL SEO friendly; there are many things to implement and to avoid for making a URL SEO friendly. In this post, I am going to describe the most important URL signals for URL Optimization for SEO.
  • Use Hyphens in URL

Whenever you need to separate the words in the URL, use dashes or hyphens. Many bloggers have found using underscore in the URL but using underscores is out of SEO. The biggest search engine (i.e. Google) has clearly said that the search engine reads hyphens, not underscores. Words need to get separated for comfortable in reading and they should be separated only by hyphens. Not only underscores, spaces and other characters also should be avoided. While using hyphens, limit the number of hyphens; don't overuse hyphens in URL. Overuse of hyphens will indicate spammy URL.
  • Use Canonical URLs

In dynamic pages, duplication of content sometimes can accidentally be created which may even penalize you. Due to which, you may even get penalized for something that you didn't do knowingly. To avoid this, use canonical URLs. Add a link element called canonical in the head section of each pages with the same content and make your URL a preferred URL.

For Example:
<link rel=”canonical” href=”” />
  • Include Targeted Keywords in URL

Keywords are what your visitors find your page in search engines from. Use of keywords will make easy for search engines to find and index your page. So, as possible as you can, include your target keywords in the URL of your page. URL has different elements within it like domain, sub-domain, folder, sub-folder, etc and these each element can contain keywords of your target. The keywords you use should be relevant to the content of that page.
You can even use keyphrase and while doing this, don't make your key-phrase too long. At the meantime give more priority to more important keywords i.e. use more important keywords at the beginning of the URL. In the name of putting important keywords, do not keep repeating same keyword; double use of same keyword in the URL doesn't do double SEO.
  • Use 301 Redirect for Broken URLs

Due to various reasons, you may need to change URL. While doing this, the web page of that URL gets removed from the search engines and also from the other sites where your page has been linked to. If you don't want to remove your high ranking web page from search engines, if you want your visitors to find your page in search engine from your old link, then you should add a 301 redirect from the old URL of your page to the new URL to notify search engines about your new URL. Then eventually, your old page won't get removed from search engines.
  • Avoid Capital Letters in URL

We mostly use capital letter to highlight some text. But in case of URL of the web page, use of capital letter doesn't give a good sense. Capital letters confuse everyone: visitors and search engines. Addition of capital letters encrypts the URL as it makes the URL hard to remember.
  • Use Readable URLs

Everyone reads after the URL of the page before clicking it and tries to understand the content inside the page from the URL. Search engines read the words that we can use as they know the nature of people surfing the internet. They even don't try to understand/read and index the pages with unreadable URLs filled with characters, they just try to find out words and read them. Mainly dynamically generated URLs contain more characters that cannot be read and such URLs are given very less priority by search engines. So, the URL of your web page should be easily readable.
  • Limit Your URL to 2048 Characters

Internet Explorer only loads the web pages having their URL of less than 2048 characters. In the search engines also, long URL doesn’t mean a good URL instead it gives a negative sense. So, to load your web page in internet explorer and for better result in search engines, make your URL short.
  • Avoid Dynamic and Relative URL

A URL created automatically by web servers is called dynamic URL. When the URL is requested to CMS or web server, URL with a lot of parameters and unwanted characters is dynamically generated which makes the URL non-SEO friendly. In the popular content management system like wordpress, one can change the structure of permalink and put on a custom URL by own. And hence can create a SEO-friendly URL.
  • Hide Unnecessary and Irrelevant Pages with Robot.txt

Use of Robot.Txt is an awesome trick to avoid being penalized for duplicate content. You can block search engines from indexing multiple URLs to the same content and you can hide unnecessary content or irrelevant content with the use of robot.txt. Some features on the site generate dynamic and duplicate URLs sometimes. So, block extra dynamic and duplicate URLs pointing to canonical URL and make your URLs SEO friendly.

This is how you can optimize your URLs for search engines. Do care about every points; use hyphens, avoid other parameters & dynamic URLs, use targeted keywords, canonical URLs, make your URL short and easily readable and avoid CAPITAL letters in the URL. URL optimization is an important part of SEO of any site, so don’t neglect it.

What’s Next?

Internal Linking For SEO.

I hope this post was helpful. Comment below for any feedback.

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Pacific Prakash Regmi

{picture#} Pacific is Android Developer at Sirseni Technology and author of Viralandroid. {facebook#} {twitter#} {google#}

Pratikshya Regmi

{picture#} Pratikshya is wordpress developer and creative writer. She is also senior editor for Next Earning. {twitter#} {google#}
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