Facebook Instant Articles: Complete Beginners Guide to Setup Facebook Instant Articles | Next Earning

Introduction to Facebook Instant Article

Facebook Instant Articles is a tool(feature) by Facebook which is articles and news publishing format. This displays and loads the articles/news selected by publishers in the facebook mobile app, loads fast and is displayed in the same format as published in the website. Instant Articles are optimized for fast mobile performance by the use of a standardized markup language. You’ll walk for a series of tutorials or guides about instant article from where you’ll understand what is facebook instant article, what are the importance of instant articles, why should you setup instant articles, how to setup facebook instant articles and how to earn money via instant articles, etc.

Complete guide to instant article

How does facebook instant article work?

Generally, when we share any links of the webpage to the facebook, our visitor has to face different situation to see the content. Before the arrival of the tool/technique called instant article, with the click in the link the page used to open in new custom tab. These days also, a normal post whose link is shared in the facebook has to go through the same process to get loaded in the facebook mobile application. On doing this, the posts would take long time to get loaded. To overcome this, facebook has come up with instant articles. Instant article is optimized for fast loading speed in mobile, custom UI design for display, etc.
A markup language is used to optimize instant article, the language is quite similar to XML which helps to add styles of their own choice.

Being publisher, you can display ads using your own rich media and on doing this facebook will take no commission; you’ll get 100% of your earning. Also, you can put ads from facebook where facebook will take some commission. You can use analytics tools to track visitors’ activity. Instant Articles are only accessible in facebook’s mobile app (android phones with Jelly Bean and above and iPhones with iOS 7.0 and above). You don’t have to create an extra and original article for facebook as it should be that post which has already been posted to your website.

You may think like how much time it takes to setup instant article and what its steps are and so on. You’ve to do some basic setup and you can directly make such instant articles automatically from your CMS. Facebook provides tools to publish, to revise, to customize display and so on. Your articles shared in facebook will directly be viewed in the facebook as a result people who read your post won’t visit your website. At the mean time, you can use web-based analytics and other analytics tools including Google analytics to track your article traffic.

Practical knowledge is far better than theoretical one, you know. So, instead of making huge post by just saying without showing, you may even feel bored. I’ve gone through the instant articles in a surface way only to provide you basic information about instant article. We will move to the setup part with brief discussion.


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Pacific Prakash Regmi

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Pratikshya Regmi

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